The entrepreneurial approach to teaching journalism as a way to overcome the informal market

There are countless phenomena that lead us to think about journalism with a profession in crisis. Certain disruptions faced by the sector are visibly not restricted to an exclusive factor. In this way, we highlight specifically: the non-mandatory diploma for the exercise of the profession, and the increase in publications that are now freely available on the internet. For these reasons, in addition to the emergence of electronic devices capable of disseminating information in real time, the journalist's real need in society is questioned. To the same extent that it makes ordinary individuals adhere to amateur journalism, democratizing information, it opens the way for the deliberate dissemination of ill-defined and / or malicious publications, usually with a news tone. This is without mentioning fake news that take advantage of this rupture in traditional media to present themselves as “alternative truths”. Faced with these problems, we propose, through a bibliographic review of concepts and practical methods, the incentive of entrepreneurship by Higher Education Institutions (HEIs) within journalism courses. From then on, professionals with the appropriate training will be encouraged to occupy spaces that, despite concentrating large niche audiences, are currently scorned by the majority of good journalists. The eventual success of this proposal tends to regain market for the category, in addition to quality content for society.